So Syd and I just came up with this concept for Life cereal commercials. Have some guy in a Giant cereal piece costume, and he'd be losing at checkers and flip the board, or make snide comments about a woman's outfit, or drink all the milk and put the carton back in the fridge, and then they'd flash the slogan: Life's a bitch.
It'd be great! They could run them during Adult Swim. They would sell lots of cereal to stoners.
